SUBJECT: I would have to say it would have to be guts.
Trying to think of like a cyclist--
a professional cyclist-- trying to enter the cobble sector
with 50 of his closest buddies at 45 k an hour,
I would have to say guts.
Like you need to have just the most guts out of anybody
out there.
I cannot imagine trying to go 35,
40 k an hour over those cobbles on a bike without
the technologies that we have today.
We're here delivering the first Roubaixs to Quickstep.
We're going to be doing some testing the next few days
on the cobbles.
Pretty excited about it.
The guys here seem to be really excited about the bikes.
They look really fast, and they feel fast so far.
We were the first brand to win on a suspension road bike.
No other brand out there has ever won Paris-Roubaix
on a suspension road bike.
It's a joint venture between the teams and us.
I think if it wasn't for the passion
that the riders have for this race,
I think that we wouldn't have the product that we have today.
The pro-riders we sponsor I would say they are--
just as our consumers are--
the most critical riders that we have, right.
They use our bike like no other cyclist in the world.
They push the bike to limits that we can't possibly push it,
because we don't ride every day as hard as they do.
What does it weigh John?
CREW: 7.48.
It might make up less.
SUBJECT: We're going to go hit the hard cobbles.
So we're going to go to Carrefour Strait at 10:00
in the morning.
Excited.
It's been the core of our product development
to include our athlete's feedback into these products.
And we can see it in the wins.
After this year's Paris-Roubaix, the riders came back to us
and they're like, hey you know what the bike is awesome.
But this is the fastest Paris-Roubaix that we've seen,
that we've raced on.
Digging in with Chris Hughes' team and applied tech,
we realize like, hey, you know the Future Shocks aren't
the problem.
It's the fact that the old Roubaix
it just wasn't aero, that was not a priority back then.
Aerodynamics now, it's in our DNA
and we implemented that into the new Roubaix.
There are super critical on the end product,
and they want to make sure that they have the best
tool possible for the job.
They're pushing the bike to the absolute limit.
We're here to make sure that our athletes are
on the best products.
And at the end of the day, all that feedback,
that helps us make great products.
It's going to help make great products for our consumers
that will enjoy the bikes that it's going to not.
Very few get to actually finish the race.
And then on top of that, very few get to win the race.
We, as part of Specialized, we got
to feel damn proud that we are the company that
has won the most Paris-Roubaix's out of any other bike company
out there.