>> BUT IT IS MAKING CHANGES TO
ADAPT TO THE NEW NORMAL.
TAKE A LOOK.
>> THEY SAY WHEN YOU LOOK GOOD
YOU FEEL GOOD BUT SINCE THE
START OF THE COVID-19 PANDEMIC
EARLIER THIS YEAR, OUR USUAL
BEAUTY RUE ROUTINES HAVE
CHANGED.
>> THIS CHANGE IMPACTED THE
BEAUTY INDUSTRY.
SALES HAVE DROPPED AS CONSUMER
DEMANDS HAVE SHIFTED.
HYGIENE PRODUCTS ARE
EXPERIENCING SPIKED LEVELS,
PROMPTING COMPANIES TO PRODUCE
HAND SANITIZER.
SALES IN SKIN CARE PRODUCTS
SURPASS MAKEUP SALES FOR THE
FIRST TIME EMPHASIZING THE
RENEWED APPRECIATION FOR NATURAL
BEAUTY.
EVEN CELEBRITIES ARE EMBRACING
IT SHOWING OFF THEIR PHASES AND
NATURAL CURLS.
"THE NEW YORK TIMES" REPORTS
THAT ANALYSTS SEE POTENTIAL FOR
A LIPSTICK EFFECT IN WHICH
PEOPLE UNABLE TO BUY BIG TICKET
ITEMS INDULGE IN SMALLER
LUXURIES.
WITH SALONS AND SPAS OPENING
AGAIN, MANY ARE ADOPTING NEW
SAFETY PROTOCOLS SUCH AS LIMITED
CAPACITY, DOUBLE SANITATION OF
EQUIPMENT AND MFACE MASKS AND
SHIELDS.
IT'S CHANGES SOME CUSTOMERS ARE
WILLING TO ACCEPT.
>> HERE WITH WHAT YOU NEED TO
KNOW BEFORE PAMPERING IS
EDITORIAL DIRECTOR OF BIRDIE
BEAUTY, FAITH.
HOW ARE YOU?
>> HI, LADIES.
THANK YOU SO MUCH FOR HAVING ME.
>> GOOD TO SEE YOU.
>> BEFORE WE JUMP INTO THIS,
EVERY STATE IS DIFFERENT WITH
THE RULES, THE PROTOCOLS, ET
CETERA.
WHAT SHOULD YOU DO BEFORE YOU
SCHEDULE A BEAUTY TREATMENT?
>> YES.
ABSOLUTELY.
SO THE MOST IMPORTANT THING THAT
YOU CAN DO IS CHECK YOUR
INDIVIDUAL STATE AND LOCAL
LISTINGS.
THIRD'RE CONSTANTLY CHANGING,
TOO, SO WHAT YOU READ YESTERDAY
MIGHT NOT BE THE CASE FOR TODAY
SO THAT'S THE NUMBER ONE THING
TO DO TO KEEP YOURSELF SAFE.
>> START WITH RETAIL.
HOW ARE STORES CHANGING AND
ADOPTING DURING THIS PANDEMIC?
>> DEFINITELY.
I KNOW THAT WE ARE USED TO GOING
INTO THE FAVORITE BEAUTY STORE
AND TESTING A FOUNDATION TO SEE
IF IT WORKS WITH OUR SKIN TONE
AND NOT THE CASE ANYMORE.
STORES ARE REALLY TRYING TO
LIMIT THE SPREAD OF GERMS.
THE ULTA BEAUTY TEAM SAID THEY
WILL NOT TESTERS FOR USE BUT TO
SHOW YOU WHAT IT LOOKS LUKE.
THIS VIDEO IS AN ALTERNATIVE TO
TESTING THINGS PHYSICALLY.
THEY HAVE AN APP WHERE YOU CAN
GO ON AND TEST THOUSANDS OF
DIFFERENT BEAUTY PRODUCTS.
THIS IS ME ON MY BED AT HOME, NO
MAKEUP ON PUTTING ON A FULL FACE
OF MAKEUP DIGITALLY.
>> AWESOME.
>> A FUN NEW WAY TO TRY MAKEUP
AND EYE SHADOWS.
VERY FUN AND FEELS LIKE THE
FUTURE.
>> TALK SALONS, BARBERSHOPS.
WHAT SHOULD YOU LOOK OUT FOR?
>> YES.
SO DEFINITELY THE NUMBER ONE
THING I TELL EVERYONE IS MAKE
SURE THAT YOUR SALON HAS THE
COVID BARBACIDE CERTIFICATION.
THEY DO IT ONLINE AND A WAY TO
MAKE SURE THAT THEY'RE FOLLOWING
THE PROTOCOLS.
SALONS WILL DISPLAY IT AT THE
FRONT OR ASK YOUR SALON TO DO IT
FOR THEMSELVES.
OF COURSE, THINGS ARE CONSTANTLY
CHANGING.
L.A. SALONS WERE OPEN AND NOW
CLOSED AGAIN.
NOW OPEN AIR SALONS SO I HEARD
IN L.A. TO GO GET A HAIR CUT AND
CAN'T GET A COLOR, CAN'T DO
CHEMICAL TREATMENTS.
JUST MAKE SURE, I CANNOT STRESS
ENOUGH, THAT YOU ARE CHECKING
THE STATE AND LOCAL REGULATIONS