Hey friends, Dave here at Transfer Express and today, I want to show you how you could
increase the value of your apparel by adding custom locker tags and branding with heat
transfers while the term locker tags itself is somewhat ambiguous essentially we're going to be
covering the different print locations that you can add some subtle branding to we're going to
talk about what to include in your designs how to apply them and even how you could save money
or get some printing for free sounds pretty cool so are you ready to get started i am
let's roll if you are new to transfer express we are the world's largest supplier of custom screen
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out new videos like this one every single week now branded prints like locker tags gives your apparel
some extra promotional power now if you're running your own brand that's fantastic in its own right
but if you're a custom decorator suggesting these different branding opportunities to your customers
can not only help them succeed but add additional print locations and allow you to increase your
profit a little bit as well sounds great right but before we dive into the how-to
let's chat about some things that you may want to include in your prints well first up is the brand
name now in many cases just getting your brand logo or name out there is huge for marketing
opportunities now your small business might not be like supreme now they sell t-shirts like hotcakes
with just the name across the chest now a lot of t-shirt business startups lean heavily into this
thinking they can have the same success with just the logo or branding as that main print but until
you get a huge following and avid fans of your brand you're going to get discouraged in low sales
before you see those stacks of cash rolling in that's why adding these small branded prints are
a great way to add your brand name or logo in a subtle minimalistic way while the main
graphic of your t-shirt could be something that more people would actually want to buy and wear
for most businesses and brands just including the brand name is more than enough on these tag prints
now if you want to take it a step further the second thing you could include is what you do now
just like these prints here at a quick glance we have the brand name and then we know what they do
you could also add your website or location as a huge plus as well helping that little
extra marketing effort have its full legs next up print locations with the t-shirt as your canvas
you have plenty of real estate to drop your branding in traditionally locker tags are in
that lower left front of the shirt like this one that we're going to show you or on the upper back
but you could print sleeves and even we have to include inside tag prints as part of this
conversation too now with just a heat press you could easily print all of these locations and
i'll show you some of those different methods that you could use here on our hotronix 16x20 auto open
clam shell press all right so our first example that we're going to use today we're just going to
grab this shirt now this one's already decorated with an awesome little beach print on the front
but we are going to put that locker tag down here in the bottom left for the company that printed it
which is great great advertising like i mentioned that marketing promotional power
so what we could do is we could fit our whole shirt on there but you're going to want to pull
it off and roll it kind of off to the side so here we could see this seam running down the edge of
where kind of we come down right from our armpit seam so we use that as our side seam now if you do
have a side seam garment that's actually going to be a seam and not just a fun little crease
that we have right here so what i'm going to do is just gauging by your own shirt you could go
from the side seam and say we're going to go four fingers over to the front and then just uh maybe
two or three fingers up so we'll grab our print right here and we're going to go four fingers over
to the side so we'll just place that right there and then about three fingers up which is going to
put us right there now you can kind of see that we are outside the area of this regular front print
so that's going to place it right where we want it to right on the side you don't want it all the way
on the side but you still want it on that front side a little bit so that's going to be perfect
right there now if we couldn't roll this off and get this completely off of our printing area we
would want to cover that with a cover sheet but just because we do have some extra room
to slide this down and get the existing print off we don't have to worry about it once we're all set
everything off that printing area this seam right here is not going to be a concern to me because
it's going to flatten right down and we're far enough away from it to get some nice even adhesion
right here on this transfer once we're happy with this we're going to press this 365 degrees
four seconds with a medium to firm pressure with our goof proof screen printed transfers
the press opens and we will peel the transfer hot leaving us with an awesome little locker tag
right there on our shirt and this is awesome for any apparel especially we've seen this used a lot
in streetwear which is really really cool you add that extra location on there making it look super
official we're going to put some branding on this one in that upper back location now this one we're
just going to use a little tag like this just a single color white ink just a i think it says
brick tin apparel just a little logo there now we're going to do the same thing here on this
press and this is just using the 16 by 20 platen that these presses come with also if you don't
have a hotronix press this probably looks somewhat familiar to the press that you have at home maybe
you have a little bit smaller area maybe you have a little bit bigger area uh either or you're gonna
be a okay so what i'm gonna do is just open this one up and thread it right on to our heat press
all the way back that way i don't have to worry about the front collar showing up in this print
location here that's going to give us some issues so i just want to make sure we have a nice flat
even printing surface to go on and i'll preheat this shirt to remove any moisture and wrinkles on
this back print location for just a couple seconds on this garment so our transfer here for this
upper back location you usually don't want to go down uh kind of in between the shoulder blades and
on a smaller size shirt like this one is you can see these sleeves the armpit is about right here
so we want to keep it about two fingers down from the collar so an inch and a half to maybe
an inch down from the collar that's going to put it right up here on this edge now once we're happy
with the location and our placement we're just going to go ahead and press it just like we did
goof proof is so awesome because it applies so quick
and real time right there and a hot peel peels it off and you're all set with a beautiful branded
print right there now that we have that backside print right there all set let's go ahead and i
want to show you how to do a sleeve print so on the sleeve we do it the same way if you're just
going to do it on our heat press here but using something like a piece of this mouse pad all cut
up is going to be the way to go because so if we just lay our sleeve down right here so let's
open it up and if we lay our sleeve down just like this we have a few seams that are going to get in
our way number one the sleeve cuff underneath there is a seam and then running the length of
the entire sleeve is the actual sleeve seam on the underside of it so that's where this mouse pad is
really going to come in handy that you could fit this in here raising the print area above
any of those collars or seams or irregularities in there and now you have a nice smooth even printing
surface that you're going to be able to print on right here just like that now another way of
doing it of course would be using a cap press just printing sleeves or inside tags on a cap press is
super easy to do but if you don't have a cap press this is going to be the way that you do it if you
do have a hotronix press one of my favorite ways to print sleeve prints is with the hp tag along
platinum you can print the front of the shirt and an inside tag at the same time but with this three
and a half by three and a half square area for the inside tags it makes sleeve printing a breeze now
they call all of these platens that go on hotronix heat presses quick change and i want to show you
why it's called quick change here just a lever on the side open it up and you lift the platen right
out you just grab the new platen and drop it right down in there you notice that i didn't have to
turn off the heat press or even re-adjust anything and then we just lock it back down and our heat
press is set now that we have our tag along platen installed here this is how easy it is to just put
our sleeves on we'll reach in where we're usually putting our inside tag print and just loop the
sleeve right on there now i have this print here carolina and company and we're going to put this
down on our sleeve when you are printing on the tag along is that three and a half by three and a
half area so if your image is a little bit larger than that you're gonna have to do with a mouse pad
or on a cap press so here once we're happy with this we could pre-press this just removing any
moisture and wrinkles again we don't have to lock down the press all the way and we'll place our
artwork just like that once we're happy with the placement we'll go ahead and press this again for
our goof proof printing instructions 365 four to six seconds medium to firm pressure and a hot peel
once the press opens we'll peel the carrier away and there we go a nice branded print right there
on our sleeve check out how awesome that one looks now for our next example i'm going to
show you printing on a hoodie now we can mimic that locker tag print down in the bottom left but
on a hoodie we've got pockets so we're going to print on that pocket for an awesome unique print
location now another spot you could put branding on hoodies or long sleeve tees right on the bottom
of the collar by the cuff is a super subtle and minimalist print that we've seen rise in
popularity for specifically branded prints in just the past year or so so let's start there
so what we're going to do is just grab our shirt right here and i'm just going to press
this while i hold it so it doesn't slide off the platen looks like we're going to have to adjust
our pressure a little bit so i'm just going to back the pressure off just a couple turns
once we're happy with that pre-press we're going to go ahead and grab our print now i'm going to
put this one up make sure that it's oriented right there up to the cuff again about an inch away
from this seam right here once we're happy with the placement we'll go ahead and press again just
four to six seconds with the goof proof how quick it applies once it opens we'll just do a hot peel
and there you have it a beautiful small branded print that puts the company name
right there on the sleeve for our last print location we're going to show you that pocket
print on the hoodie now this is awesome if you have a threadable press and by threadable just
opening up and putting your garment on to the lower platen like it's a pillowcase over a pillow
and here we do have a few obstructions that we're going to be dealing with here today
so what we're going to do is grab that mouse pad now with this one we'll just move this up here and
slide it right down in and we're going to aim for this bottom left corner of the hoodie pocket
now that's going to keep all of this other stuff off of our printing area now we are
probably going to have to adjust our pressure so i'm going to back it off here at first to
ensure we don't ruin the garment by putting too much pressure to it on this nice blended fleece
so we'll go ahead and pull this down that feels great right out of five so right here
we're all set we'll go ahead and press this one again for our goof proof application
and when the press opens we have a hot peel it's going to give us our awesome plastisol screen
print image right there and we'll even pull our mouse pad out as well and as you can see that no
damage to the garment done whatsoever just like that you got that awesome print there with the
left chest and even on this one we've got a back print man all of these print locations now of
course you probably wouldn't be doubling up that little logo if you're going here you're probably
not going here and if you're going here you're probably not printing right there on the sleeve
but i just wanted to show you how cool both of those print locations are and how easy they are to
print now that we've seen how we could print these using our screen printed in digital heat transfers
let's talk about how you could get prints like these at low to possibly no added cost to you now
the key is going to be using gang sheets in other words grouping images together all on one sheet
just like we've got right here now you could see here for a few of these sheets with our goof proof
screen printed transfers you could fill all of the space you want and as long as your images are the
same color there's no added cost for however much ink you use so maximizing all this space lowers
the print cost of each image or if you're charging your customer the price of the whole sheet you
could certainly fit some logos around in the blank space getting some screen prints for yourself for
absolutely free now you can also print a ton of inside logos all together like this sheet here
and say if we ordered 12 of these sheets at 5.21 cents per sheet with 25 of these individual tags
on this sheet that makes each image just 20 cents a piece and with the quick and easy application
with the heat press that we just saw it's not going to even add that much time or effort on
your part sounds like a win-win to me now you can easily design t-shirt graphics and set up your
own gank sheets for free at transferexpress.com clicking on order transfers gets you to our free
easy view online designer and here you can see our sheet size is noted by this dotted line so
we can add any artwork we want inside here now you can add the artwork by uploading your own designs
or using the huge catalog of customizable layouts and clipart you can browse the catalog here select
the artwork you like and then even customize the text by just double clicking on it now any
elements that you don't like in the layout you could swap or just remove with a few clicks that
goes for the font as well with it selected you could just go up here to the top left and change
the font out to whatever you want it to be and now that we've got our main t-shirt prints here we can
fill the rest of the space with anything you want including those locker tags and branded prints
now once we're all set a couple of clicks and we have our digital proof and then we can check out
i hope you now feel confident to offer these additional print locations packed with promotional
power to your customers or print them for your own brand here at transfer express we are dedicated to
helping you and your t-shirt business thrive with tons of helpful tips marketing ideas and
oh so much more be sure you're subscribed here to our youtube channel to stay up to date on
all of the videos that we're dropping every single week but until next time i'm dave happy pressing
you