James Greaney here from internetbizuni.com and in today's video I will
be bringing to you the latest changes that amazon has made to its Terms of
Service around getting incentivized reviews so until now Amazon didn't make
it clear what constituted as an incentivize reviews they're just clearly
brought in their term of service and said you kind of get incentivize reviews
well now they've cleared all of that off and they explain exactly what you can
and can't do I just noticed this for myself I haven't heard anyone else
speaking about it online it's a new term service that I just literally seen for
myself today and that's why I decided to bring it to you because it will
definitely help you out when you go out there to get reviews on your product
I'll be explaining why getting review like this one is now banned and will get
you banned from selling on Amazon and I'll be explaining exactly what you can
do in the future to get reviews on your product legitimately
so that you won't get in any trouble with Amazon so stay tuned I'll be
bringing all of that to you in just a moment if you haven't already hit
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I'm just going to jump into the video now okay so you're probably came to find
out exactly what changes Amazon has made to the Terms of Service and this is it
as you can see here this is the URL that you'll go to inside a seller central and
you can see this for yourself but I'm just going to read it through for you
now so that you're clear what Amazon has changed and what you can and can't do in
terms of getting product reviews anymore so Amazon changed their terms of service
in 2016 diamond all it sent bys reviews and now
they've gone one step further they've made it clear wok does count as an
incentivize review and as you can see here this is the first thing that they
have said on it an attempt to manipulate ratings feedback or reviews is
prohibited and then they go on to explain in further detail here they're
rating a feedback system and they say the raising of feedback feature
allows buyers to evaluate the overall performance of a seller which develops
their reputation within Amazon Marketplace you cannot post abusive or
inappropriate feedback or include personal information about the
transaction then Amazon go on to clearly explain about their rating and feedback
system again there hasn't been much changes here you can read through this
section yourself this is just what Amazon rate you are as a seller if this
is the feedback that the buyers can leave on you as a seller if this isn't
due with your product this doesn't be shown as a product review it's simply a
way that Amazon decides if you're a good seller if you're a bad seller and
customers contribute to this customers leave you a rating and then Amazon adds
up on your ratings and has an overall picture of how you are as a seller and
if you're doing retail or online arbitrage this is extremely important
because Amazon will raise all of the sellers selling a certain product and
they give the best sellers the buy box more frequently than the sellers who
have a poor rate but if you're doing private label this again isn't that
important of course you have to keep your ratings high if your ratings drop
too low Amazon will warn you and even ban you if they see you are a bad seller
but it's not that important in terms of getting more sales on your product
whereas product reviews are essential to your private label success because if
you don't have good reviews on your product then other customers are go to
trust your product or purchase your product it's extremely important to have
good reviews and that's why Amazon go into more detail here explaining exactly
what you can and can't do to get reviews on your product this is the big change
that amazon has made so I'm just gonna read through this paragraph for you now
so that you are clear and what you can and can't do to get reviews okay so the
first line here Amazon just say reviews are important for buyers to be able to
decide what's the good or bad product and then they go on to say to ensure
that reviews remain helpful all sellers must comply with our community
guidelines and again you can go through and read all of their community
guidelines but they give a good example here of what's allowed and what's not
so it's going to save you a lot of time just to read over this or to watch this
video where I explain this for example you cannot offer compensation for
reviews and you cannot review your own product or competitors products again
they never outline this as clearly as they have now they kind of just said you
cannot get incentivize reviews or you cannot manipulate the review system now
they've made it very clear that you cannot review your competitors product
or you cannot compensate anyone to review your product but this is the big
change this is the big change that a lot of people have been wondering I've been
asked this question so many times and up until now it was kind of down to
yourself what you thought was allowed and wasn't allowed but they've cleared
this up here they said you can ask buyers to write a review in a neutral
manner but you cannot ask for a positive
reviews ask for reviews only from buyers who had a positive experience or ask for
a reviewer to change or remove the review that they have left so again this
really does clear a lot for you if you are in any doubt what you can or can't
do you have to ask in a neutral manner you cannot just only ask if they have a
positive feedback for your product to leave a review on us or you cannot ask
them to change your review so if someone has left a bad review you strictly can't
ask them to go and change it for a positive review and this paragraph
really does clear it all up so in the past I've been asked
you know when can you ask for a review are you even allowed to ask for review
so there you go it's very clear and simple that you can ask for a review but
you have to ask for it in a neutral manner and that's what brings me on to
the next part which is having products like this and having your package and
kicks it out like this or have an insert cards in your packaging just like this
one and why this is now banned from Amazon so you can still ask for a review
but you can't ask first in the way that this product has a spurt here saying if
you are satisfied with it please give us a 5-star review this is now clearly
against Amazon's Terms of Service and Amazon will come down heavy on you if
you are asking for reviews in this way in the future
so if you do have your insert cards or if you do have your product package and
paste it out like this one then I will change it again what they do here is
extremely helpful they show them how to leave a product review on Amazon and as
you've seen there from Amazon's own explanation this is not against Amazon's
Terms of Service you can make it as easy as possible for a customer to leave a
review and that's definitely what you should be doing because if you have sold
on Amazon for a while you will know how slow Amazon customers are to leave a
review and they're not many of them leave a review and that is why you
should make it as easy as possible by asking them you know in every bit of
communication that you have with them if they will leave a review but you have to
be very careful with how you ask and you can't simply go out there and ask for it
like this product has by saying if you are satisfied with it please give us a
five star review as that will definitely get you in trouble with Amazon in the
future since they're brought in these new changes so what I am doing is I
following up with customers more than ever and as you can see from the unique
private label course I've a whole chapter inside it with you know four or
five different videos explain them how you can get more reviews on your product
that's exactly what I'm doing I'm following up with insert cards and
putting messages on my products packaging like this one I'm following up
with emails I'm getting reviews from lots of different places and I'm as
aggressive as ever in asking for the reviews but what I'm not doing is simply
going out there and only asking for customers to leave a five-star review
and you should definitely do the same if you have in the past you know done this
not known whether it was gonna be an incentive oz review or not but now you
know and you should just change around your message and on your packaging on
the emails you send out on the insert cards inside your product so that it
doesn't ask in this specific way and I have just gone through the unique
private-label course and updated numerous pieces of content insiders so
that if you are a member after you need private label course you do get all of
these updates you know inside showing you exactly what I'm doing today you
know with methods that's working today because again there's no point following
outdated methods a lot of courses that are out there simply teach
what worked you know back when I got started in 2013 on Amazon and the Terms
of Service have changed so much since then
that if you're following they're all terms of service you're gonna get in
trouble so that's why it is important to make sure to follow the most up-to-date
and relevant information and I update this course you know as soon as a change
comes out so if you are getting started if you're just getting scientific with
private label or getting selling on Amazon then this is definitely a good
course for you to check out because it is the most up-to-date and you will
continue to get any updates as they're made on Amazon because these are the
changes that I will be making and then I update the course as soon as I make a
change so you will know that you will be getting the most up-to-date course
material all of the time and this is essential if you are building your own
private label brand promise on Amazon today because as I have already said
following all methods will get you in trouble
not only will they get you in trouble but you won't be following the most
up-to-date you won't know what's working at this time if you're simply following
outdated course material but anyway I don't want to go on about it too much I
will leave a link below you can click on the Uni private label course and check
it out for yourself see all of the different sections and videos that you
get inside and know that the content that I do have inside the course is the
most up-to-date content and when it comes to asking for reviews and get more
reviews on your product I give you the actual email templates that I use and
this is what I've updated I've updated the email template so that you just copy
and paste it and it is in line with Amazon's Terms of Service so I've
covered a lot in this video so I just want to quickly summarize it for you
Amazon has cleared up what you can and can do to get reviews what you can do is
ask in a neutral manner for any customer to leave a review and in product what
you can't do is ask them to leave a positive review so just to make it
crystal clear for you if you do ask with insert cards with emails with product
packaging from customers to leave a product review you're 100% allowed to do
that but again make sure that your wording is correct and that you're not
asking them to leave a positive review and if you do this and if you keep up to
date with all out trying to service as they bring the
mouse then your account will be 100% safe so that's pretty much it for this
video I just wanted to bring that to you explain exactly what I've learned for
myself today with these new changes that Amazon have made and yeah hope that you
have enjoyed this video make sure to hit the subscribe button make sure to leave
a comment down below you can ask any question you want but if you do leave a
comment you're entered in to win this bottle of products once this channel
hits 15,000 subscribers I hope that you have enjoyed this video and I look
forward to speaking to you on the next one bye