A lot of creators do brand deals, which is when the brand
or the advertiser works directly with the creator and pays them directly
in order to promote their product or service.
Now I know a lot of you guys want to know
"Well how do I do brand deals? I would love to do more of them.
How do I find these brands and how do I land these deals?"
There's really not too many wrong ways of how you can reach out
and connect with a brand. Some of the the best ways
that have worked for me personally is by going to their website
and filling out the contact form, or going to LinkedIn and looking
for the marketing directors of that company and contacting them there.
I've also had a lot of good success just by using Twitter
and tweeting the brand. But after you figured out
how to get in touch with the brand, what do you say? How do you make your pitch?
Start it off by talking about why you love them
why you want to work with them
why you love their product or service.
And then just share a little bit about your channel
whatever you think would put your best foot forward
to really entice them.
And then wrap it up, just simply by saying that you're looking forward to hearing back
from them and working with them soon.
And you should also include a link to your media deck.
A media deck is simply a PDF of slides that you make that just pitches your channel.
So around 8 to 10 slides, introduces yourself, your mission
your channel, some of your basic stats on your channel, and then the last slide
should be contact information for you and how someone can take the next step
in working with you. How do you go about pricing yourself?
Well a lot of different ways to do this.
One of the easiest ways is when you're first starting out
you just start doing a couple of deals for free.
So simply start small and work your way up.
Maybe you're gonna start, your first deal's gonna be like a hundred bucks.
And then after you do one or two of those, and your next, you're gonna jump to like 350
and then 500, and then 1000. And as you do that, you'll start
to kind of feel out where the limits are
and what people are willing to pay for access to your audience
and what they're not. One little tip as far as pricing is concerned
is that it's always easier to come down in price than it is to go up.
Sometimes they're like "I don't know about that"
you can always back off in price
make them feel like they're getting a good deal.
After you've reached an agreed-upon price for this brand deal
congratulations, now you have to do some serious adulting.
What you got to do
I highly recommend that you hire a lawyer to draft a contract for you for this deal.
Even if the lawyer's fee is higher than the amount you're getting paid
to do the deal.
Because one, you're gonna learn a ton from that experience.
Two, you'll be able to then use that contract
as a template for future deals.
Three, you'll maintain a professional relationship
with that brand.
And four, it just kind of eliminates surprises
and sets the guidelines in the terms of your relationship with them.
Now comes the fun part of creating and publishing that sponsored video.
Now, one thing that's very important to keep in mind as you create this video
is that somewhere towards the beginning of the video, you must give full disclosure
about your relationship with the brand.
Whatever the case is, you just need to say that up front
and make it clear that you're—it's a free product
or you're getting paid or whatever the terms are
There's also a box you need to check on YouTube.
Go to Advanced Settings for that video and then go down to content declaration
and check that box to indicate that that video contains a paid product placement.
The final step in all this is one that not a lot of creators do, but I think
if you do this, it will set you above the rest and lead to many, many, many, many, many
more brand deals for you. Just follow up with some sort of report
that shows them "this is how I feel like this video performed
on my end with my audience."
It's just another opportunity to further that relationship with the brand
to be professional, to be credible to them and to reach out
and maybe start the conversation about another deal.
I would really love to hear from you guys in the comments below.
What worked well for your last brand deal?
And share your advice and tips of how you land deals
and how you get brands on board and how you pitch yourself to them.
And you guys, if you're trying to learn this right now, read those comments.
You'll learn a ton from the people who are commenting down there.
Thank you so much for hanging out with me in this Creator Academy Master Class.
I really look forward to hopefully one day
being able to hear your story of how this has helped you grow your channel
and make it financially sustainable so that you can reach more people
and impact their lives with the value and the message
that you're spreading through your channel.
Thank you for letting me be a small part of that with you
and I will see you guys around hopefully somewhere on YouTube soon.
Bye.
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